HBC logo

I have always had a problem with the HBC logo with the black box and twisting 4-colour strips. Whenever I would go into The Bay I would look at the logo with confusion, and fail to see how that connects with the history and culture of The Hudson’s Bay Company. You would assume that a company that was founded almost 340 years ago would want to show their deep heritage to their customers. Well, the new logo may not be perfect to everyone but it is such a drastic improvement that I have nothing negative to say about it. The new logo feels Canadian, and it denotes some sort of history that the pervious logo did not achieve. The new logo says “Canada” and the old says “HBC, colourful shoelaces.”