Wilkinson Sword Quattro for Women (Bikini Edition) is a new razor for women to shave their bikini line for the up coming bathing suit season. JWT, a New York ad agency has created a UK campaign called “Mow the Lawn” with a very humorous take on the product. I think that the commercial is unique and it will guarantee a fair amount of buzz for the product. However, if it is released in the US you can be certain it is going to cause some serious shit.
They have a similar version for the US, much more subtle: http://www.youtube.com/watch?v=aav9_hskMxU