Cutting Edge?

Wilkinson Sword Quattro for Women (Bikini Edition) is a new razor for women to shave their bikini line for the up coming bathing suit season. JWT, a New York ad agency has created a UK campaign called “Mow the Lawn” with a very humorous take on the product. I think that the commercial is unique and it will guarantee a fair amount of buzz for the product. However, if it is released in the US you can be certain it is going to cause some serious shit.

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Concept Packaging

You could say that I am a bit of a shoe-head, and I have modest collection of rare Nike shoes. It is not a large collection but I would say that I buy with an editing eye, and always enjoy the small details that go into collector shoes. To combined a great pair of kicks with excellent packaging is a very enjoyable experience for all shoe shoppers, and it adds that extra incentive every once in awhile if you are sitting on the proverbial fence. Well I was browsing through The Dieline  and came across this amazing packaging for the Nike ‘Lobster Edition’ shoe. The detail in the shoes are awesome, from the table cloth pattern on the inside, to the rubber band claw holders at the top of the shoe. The shoe box design is just amazing, and what an awesome idea. It helps that it is paired with some top-notch photography, but I would have to say that the packaging would seal the deal for me.

My apologies for not posting yesterday. I am definitely in full mode “crunch time” at school. 

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Sheep Art

My sister sent this YouTube video to me this morning, and I thought it was worth a post. It’s pretty great when a marketing team can put something original together and not just use the same old idea over and over. It reminds me of the clever T-mobile Dance ad.

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Where the Wild Things Are > Movie

So today I was enlightened with some fantastic news, one of my all time favorite childhood books is being made into a motion picture. This October ‘Where the Wild Things Are’ is going the hit the big screen and I will be there with tin foil crown and scepter in hand. At first you will probably have the same reaction I had, “please don’t screw up this classic, and please tell me Michael Bay has a restraining order against the script.” Well it turns out that it couldn’t get any better with the combination of Maurice Sendak as author, Spike Jonze as director, and throw in a little Arcade Fire as the cherry on top.  On top of that outstanding team, the cast of voices include: Forest Whitaker, James Gandolfini, and Catherine O’Hara. After watching the trailer you will notice also how great the title credits and title sequence typography is with its hand-drawn characters. So it is time to dust off your copy of ‘Where the Wild Things Are’ and give it a good read, and if you have kids introduce them to the amazing illustrations before they feast their eyes on the big screen. 

-Big thanks to Nick for letting me know of this stupendous news- 

TRAILER 

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Wooden Wonder

Rainer Spehl’s has designed a solid redwood laptop case with a soft leather lining. Not only does the leather provide a perfect fit, but prevents any type of scratching. There are two magnetic device locks that snap into place to keep the case closed while you zip about town. These babies are hand-crafted in Germany and you will pay for it too at $350 CAD.
 
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1800 Tequila > Artist Series

I was browsing through one of the many stacks of magazines I have sitting around and came upon a article highlighting the new 1800 Tequila artist series bottles.  ” This limited edition designer series by 1800 Tequila seeks 1800 artists from all disciplines to showcase their vision via a very non-traditional medium.” Within the website you can design your very own tequila bottle, and take a look at the bottles that have already been produced. The one that really caught my eye was by Jorge Alderete from Mexico City. I am really liking that zombie girl, and his style. You should take a scroll through his work and check out some really awesome illustrations.
(source: elemente magazine) 

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HBC logo

I have always had a problem with the HBC logo with the black box and twisting 4-colour strips. Whenever I would go into The Bay I would look at the logo with confusion, and fail to see how that connects with the history and culture of The Hudson’s Bay Company. You would assume that a company that was founded almost 340 years ago would want to show their deep heritage to their customers. Well, the new logo may not be perfect to everyone but it is such a drastic improvement that I have nothing negative to say about it. The new logo feels Canadian, and it denotes some sort of history that the pervious logo did not achieve. The new logo says “Canada” and the old says “HBC, colourful shoelaces.”
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